My client in West London within the FMCG industry is looking for a dynamic Marketing Manager to lead on the development and execution of the marketing strategy, work with the sales team, generate new leads, as well as managing existing relationships with clients and customers.
Develop and execute the marketing plan focusing on growing and retaining our UK & International Clients
Manage and deliver B2B marketing campaigns (print and digital) spanning multiple touch points (blogs, social media, white papers, press releases and case studies)
Demand creation and lead generation.
Work in partnership with the sales team to achieve high conversion rates from lead to revenue.
Establish market positioning, identify target audiences, and develop integrated marketing plans.
Manage the company website including design, content and execution.
Overall responsibility for our day-to-day marketing communications across all our channels.
Increase engagement across social media channels - Blog, Twitter, LinkedIn, Instagram and Facebook
Manage relationships with our external copywriter, providing blog ideas and arranging case studies/interviews.
Support the marketing leads of the international distributors.
Experience of developing and executing successful B2B marketing campaigns.
The ability to represent the company to the highest standard.
Confidence in presenting to a wide range of audiences on a variety of topics, as well as developing a case for change to persuade and influence your peers.
Comfortable with using social media platforms.
Preferably have experience working within FMCG.